| |
| (a) |
A real estate broker or salesperson, when engaging in acts for which
a license is required, shall disclose its, his or her real estate license identification number on all
solicitation materials intended to be the first point of contact with consumers. If the name of more
than one licensee appears in the solicitation, the license identification number of each licensee shall
be disclosed.
Solicitation materials intended to be the first point of contact with consumers, and in which a
licensee must disclose a license identification number, include the following: |
| (1) |
Business cards; |
| (2) |
Stationery; |
| (3) |
Websites owned, controlled, and/or maintained by the soliciting
real estate licensee; and |
| (4) |
Promotional and advertising fliers, brochures, email and regular mail,
leaflets, and any marketing or promotional materials designed to solicit the creation of a professional
relationship between the licensee and a consumer, or which is intended to incentivize, induce or entice
a consumer to contact the licensee about any service for which a license is required.
The type size of the license identification number shall be no smaller than the
smallest size type used in the solicitation material.
|
| (b) |
For the purposes of Business and Professions Code Section 10140.6, solicitation
materials do not include the following: |
| (1) |
Advertisements in electronic media (including, without limitation, radio, cinema and
television ads, and the opening section of streaming video and audio); |
| (2) |
Print advertising in any newspaper or periodical; and |
| (3) |
"For Sale" signs placed on or around a property intended to alert the public the
property is available for lease, purchase or trade. |
| Note: Authority cited:
Section 10080, Business and Professions Code. Reference: Section 10140.6, Business and
Professions Code.
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